Blog – SEO keyword strategies, keyword clusters, search intent, title and meta descriptions

A keyword strategy is a plan or approach to optimise your holistic, spiritual or alternative event’s content for specific keywords or search terms. It involves conducting research to identify relevant keywords that your target audience is likely to use when searching for information related to your event.

An SEO (Search Engine Optimization) content plan, on the other hand, is a structured outline that outlines the content you will create to target those keywords and improve your website’s visibility in search engine results pages SERP’s (Search Engine Results Page).

Utilising a single word for your keyword strategy and SEO content plan can be challenging, as one-word keywords are often highly competitive and may not capture the specific intent of your audience.

Have a look at some examples:


Keyword: Past life

Keyword Cluster Keyword Search Intent Title Meta Description Historical Context Past life events Informational Uncovering the Secrets of Past Life Discover the fascinating details of past life events and gain insight into your own personal history. Past life...


Keyword: Reiki Classes

Keyword Cluster Keyword Search Intent Title Meta Description Benefits Reiki Classes Informational Discover the Benefits of Reiki Classes Uncover the amazing benefits of Reiki classes and how they can enhance your well-being. Learn about the healing power of Reiki,...


Keyword: Spiritual Event

Keyword Cluster Keyword Search Intent Title Meta Description Types of Spiritual Events Spiritual retreat Informational Unveiling the Essence of Spiritual Retreats Discover the transformative power of spiritual retreats and embark on a journey of self-discovery....